March Girl Group Brand Reputation Rankings Announced
The Korean Business Research Institute has released brand reputation rankings for female idol groups for the month of March!
The rankings are determined every month by analyzing consumer participation, media coverage, interaction, and community indexes of various girl groups. This month’s figures are based on big data collected from February 8 to March 9.
BLACKPINK came in first place on the rankings once again, scoring a total brand reputation index of 11,706,625. High-ranking phrases in the group’s keyword analysis included “Cute,” “Pretty,” and “I Love You,” and keywords most-associated with the group included “Billboard,” “YouTube,” and “Playing With Fire.”
Rookie group ITZY took second place for March with a brand reputation index of 8,172,522. They were followed by TWICE, who had a total index of 7,841,653.
Fourth and fifth place went to IZ*ONE and Girls’ Generation, who scored brand reputation indexes of 6,574,593 and 6,359,720 respectively.
Check out this month’s top 30 below!
- Girls’ Generation
- Red Velvet
- Cherry Bullet
- Oh My Girl
- Weki Meki
- After School