Music Video Director VISHOP Talks About Working With Idols Like Girls’ Generation, MONSTA X, BTOB, And More

VISHOP has quite an extensive background working with idols on some of their most amazing music videos.

The music video director made a guest appearance on MBC Radio’s “Idol Radio,” where he talked about his experience working with many idols. He has previously worked with idols such as MONSTA X on “Alligator” and “Shoot Out,” GFRIEND on “Sunrise,” WJSN’s “La La Love” and “Save Me, Save You,” NU’EST W on “Help Me,” Apink on “I’m So Sick,” and rapper Mommy Son’s “Boy Jump.”

When asked to pick one idol that he felt “had been born just to film music videos,” VISHOP picked Girls’ Generation’s Taeyeon, whom he worked with for unit Oh!GG’s “Lil’ Touch.” VISHOP commented, “She’s really great. It’s really difficult to express, but when we see her through the monitor we really feel her professionalism. I was really impressed.”

He talked about working with MONSTA X’s Joohoney and Shownu, saying, “Compared to their [on-stage] strong image, they’re normally very cute. But when the red light comes on for the camera, they suddenly become celebrities, as if some dance god had possessed them.”

VISHOP chose BTOB’s Minhyuk as the idol who excelled at acting with expressions. He worked with the group for their “I’ll Be Your Man” music video, and reminisced about a scene where Minhyuk hung upside down while acting. He remarked, “It was cold, so I felt bad asking him to do something like this. But he actually asked if he could do it more.”

On his favorite piece of work, he picked the music video for Chungha’s debut, “Why Don’t You Know.” He explained, “I created a work that conveyed trainee Chungha’s thirst to become an artist, and her desire to go out into the world and swim like a dolphin. Because it was her debut song, she was like a blank slate and I wanted to capture her character as something as carefree as a dolphin.”

VISHOP shared, “There are a lot of things that singers want to show, not only singing, but also dance, styling, etc. I think [music videos] are a tool that you can use to show all of that in one. I have so much fun and enjoy what I’m doing right now, so if I continue to work like now then I have nothing else to ask for.”

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