March Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 987 idols, using big data collected from February 22 to March 23.

BTS’s Jimin topped the list for the second consecutive month, enjoying an impressive 47.67 percent increase in his score since February. The idol scored a total brand reputation index of 13,776,797 for March.

High-ranking phrases in Jimin’s keyword analysis included “Promise,” “Hong Kong,” and “YouTube,” while his highest-ranking related terms included “handsome,” “cute,” and “does well.” The idol’s positivity-negativity analysis also revealed a score of 92.02 percent positive reactions.

Kang Daniel also maintained his position at second place in the rankings this month. His total brand reputation index came out to 10,466,908 for March, marking a 25.69 percent increase in his score since last month.

HOTSHOT’s Ha Sung Woon rose to third place on the list this month with a brand reputation index of 9,438,569, marking a staggering 155.01 percent increase in his score since February.

Finally, BTS’s V and Jungkook rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. HOTSHOT’s Ha Sung Woon
  4. BTS’s V
  5. BTS’s Jungkook
  6. MAMAMOO’s Hwasa
  7. BLACKPINK’s Jennie
  8. ASTRO’s Cha Eun Woo
  9. BTS’s Jin
  10. BTS’ Suga
  11. BTS’s RM
  12. Yoon Ji Sung
  13. Ong Seong Wu
  14. MAMAMOO’s Wheein
  15. Lai Kuanlin
  16. DIA’s Jenny
  17. BTS’s J-Hope
  18. MOMOLAND’s Yeonwoo
  19. SF9’s Chani
  20. AOA’s Jimin
  21. MAMAMOO’s Solar
  22. BLACKPINK’s Jisoo
  23. (G)I-DLE’s Soyeon
  24. Park Ji Hoon
  25. TWICE’s Jihyo
  26. MAMAMOO’s Moonbyul
  27. ITZY’s Yuna
  28. (G)I-DLE’s Yuqi
  29. IZ*ONE’s An Yu Jin
  30. INFINITE’s Dongwoo

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