March Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from February 22 to March 23.
BTS stayed at the top of the rankings with a brand reputation index of 16,953,385. High-ranking phrases in the group’s keyword analysis included “Stage,” “Concert,” and “ARMY,” while their highest-ranking related terms included “wait,” “thankful,” and “cute.” BTS’s positivity-negativity analysis also revealed a score of 91.25 percent positive reactions.
BLACKPINK and ITZY also maintained their No. 2 and No. 3 positions for March with brand reputation indexes of 8,289,376 and 6,788,007, respectively.
Making their first appearance on the list at No. 4 was Big Hit’s rookie group TXT with a brand reputation index of 6,673,488.
Check out this month’s top 30 below!
- Girls’ Generation
- Red Velvet
- MONSTA X