March Female Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 28 to March 30. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for January.

Actress Yoo In Na, whose tvN drama “Touch Your Heart” came to an end this week, topped this month’s list. The star scored a total brand reputation index of 1,465,908, marking a staggering 707.72 percent increase in her score since January (the last time the rankings were published).

High-ranking phrases in Yoo In Na’s keyword analysis included “lovely,” “cute,” and “pretty,” while her highest-ranking related terms included “Touch Your Heart” and her co-star “Lee Dong Wook.” The actress’s positivity-negativity analysis also revealed a score of 72.15 percent positive reactions.

BLACKPINK’s Jennie came in at a close second this month after enjoying an impressive 528.38 percent increase in her score since January. The idol, who is gearing up for a comeback in April, scored a total brand reputation index of 1,389,562 for March.

Girls’ Generation’s YoonA rose to third place on the list with a brand reputation index of 1,279,253, marking a significant increase of 244.46 percent in her score since January.

Check out the top 30 for this month below!

  1. Yoo In Na
  2. BLACKPINK’s Jennie
  3. Girls’ Generation’s YoonA
  4. IU
  5. Red Velvet’s Irene
  6. MAMAMOO’s Hwasa
  7. Hong Jin Young
  8. Park Na Rae
  9. Lee Young Ja
  10. Jo Bo Ah
  11. Red Velvet’s Joy
  12. Claudia Kim
  13. Chungha
  14. Park Yoo Na
  15. Moon Chae Won
  16. Girls’ Generation’s Taeyeon
  17. Seo Hyun Jin
  18. Park Bo Young
  19. Lee Na Young
  20. Kim Yuna
  21. Jessi
  22. 9MUSES’ Kyungri
  23. Lee Young Ae
  24. Han Hye Jin
  25. Yum Jung Ah
  26. Girl’s Day’s Hyeri
  27. Kim Jun Hee
  28. Kim Soo Mi
  29. Girl’s Day’s Yura
  30. Bae Yoon Kyung

If you haven’t already seen it, you can watch Yoo In Na in “Touch Your Heart” with English subtitles below!

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