SM Entertainment To Launch Official Global Online Store

SM Entertainment will be opening an official online store called “SMTOWN &STORE” on April 5!

On April 2, SM Entertainment revealed that “SMTOWN &STORE” is a global e-commerce platform in which fans can find SM artist’s albums, pictorials, goods, as well as various lifestyle products related to celebrities including beauty, fashion, and living necessities. Not only will the online store be accessible through its homepage, but from April 12, it will also be available through an app.

In particular, the online store will provide an individually customized service called “Celeb for You” in which members can first check the newest products of the celebrities they’ve selected by connecting with “SMTOWN &STORE.” SM also expects positive feedback about the “&PICK” corner that is comprised of “CELEB P!CK,” which consists of products personally suggested by SM artists, “MEDIA P!CK,” which introduces hot items from the media, and “STYLIST P!CK,” which has industry specialist stylists in charge of styling celebrities recommend trendy products.

Furthermore, there will be limited edition products that are only sold at “SMTOWN &STORE” as well as customizable items that can be created based on buyers’ individual preferences. The online store will be available in four languages including Korean, English, Japanese, and Chinese, and global fans will be able to access various products related to celebrities more easily through the store.

Ahead of the official opening, “SMTOWN &STORE” is holding an event for newly registered members that began on April 2 at 2 p.m. KST. They are also planning on having a guerrilla delivery promotion event starting on April 12 in which celebrities personally deliver to fans.

Count down to their official opening on their website here!

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[SMTOWN &STORE, SMTOWN GIFTSHOP의 새로운 이름] – SMTOWN &STORE는 SM 소속 아티스트의 음반, 화보, 굿즈는 물론 뷰티, 패션, 리빙 등 셀러브리티와 관련된 다양한 라이프 스타일 상품을 한 곳에서 만날 수 있는 공간입니다. 합(合)을 통해 새로움을 창조하는 언어적 기호 ‘&’가 브랜드의 새로운 로고로 탄생되었습니다. 여러분의 많은 사랑 부탁드립니다! – [New name for SMTOWN GIFTSHOP: SMTOWN &STORE] – SMTOWN &STORE is a global online platform where you can find SM Artists’ music albums, photos and goods as well as various beauty, fashion, lifestyle products related to all celebrities. The lingual symbol ‘&(ampersand)’ have become the new logo for the brand: meaning to create new originalities through convergence. SMTOWN &STORE waits for your love and support! – #SMTOWNandSTORE #andSTORE #and #에스엠타운앤드스토어 #앤드스토어 #앤드 #AllaboutYourCeleb

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