BLACKPINK's "Kill This Love" Breaks Record For Fastest K-Pop Group MV To Hit 10 Million Views

Just hours after its release, BLACKPINK’s latest music video has already set a new record!

At approximately 4:13 a.m. KST on April 5, BLACKPINK’s music video for their new title track “Kill This Love” surpassed 10 million views on YouTube, meaning that it took the group just 4 hours and 13 minutes to reach the milestone.

“Kill This Love” is now the fastest K-pop group music video ever to hit the 10 million mark, breaking the previous record of 4 hours and 16 minutes set by BTS’s “IDOL” in August of last year. It may also be the fastest music video of all time to reach the milestone on YouTube, but unfortunately, there are no official sources that could confirm this possibility.

Congratulations to BLACKPINK on their impressive achievement!

Check out the group’s new music video for “Kill This Love” here!