BLACKPINK's "Kill This Love" Breaks Record For K-Pop Girl Groups As It Hits 50 Million Views

BLACKPINK has broken another record with “Kill This Love”!

The music video for “Kill This Love” reached 50 million views on April 6 at 12:08 a.m. KST. This is only hours 24 hours and 8 minutes after its release on April 5 at midnight KST!

The previous fastest K-pop girl group music video to reach 50 million views on YouTube was BLACKPINK’s “DDU-DU DDU-DU,” which hit the milestone in two days, two hours, and 26 minutes.

Celebrate by watching “Kill This Love” again below!