BTS Keeps Up Record-Breaking Streak As "Boy With Luv" MV Rises To 40 Million Views

BTS’s “Boy With Luv” MV featuring Halsey has surpassed 40 million views!

On April 13 at 4:08 a.m. KST, “Boy With Luv” hit the 40 million view mark. This is 10 hours and eight minutes since its release on April 12 at 6 p.m. KST.

The previous fastest time for a Korean group MV to hit 40 million views was 16 hours and nine minutes, which BTS achieved with their “IDOL” MV last year. In addition to breaking this record, “Boy With Luv” may also now be the fastest MV ever to reach the milestone, however there are no official sources to confirm this.

Watch “Boy With Luv” again below!