7 Fashion Labels K-Pop Idols Are In Love With

Not that you need to hear this from me, but if there’s something K-pop idols know how to do right, it’s fashion. Have you ever been watching a broadcast or just scrolling through pictures of your favorite group at the airport and suddenly you feel the need to own their complete outfit? Well, you’re not alone. From indie brands to high fashion, idols know how to put together an OOTD that will blow everyone’s minds. Here are some idol favorites.


I know you saw this one was coming. K-pop and Gucci are an item, and I dare say every idol owns at least one piece of Gucci in their wardrobe. From red carpets to airport looks, MVs, and different stages, Gucci has become an icon in the K-pop world, with artists such as BTS’s V, Red Velvet’s Irene, SHINee’s Minho, and Lai Kualin as some of their best representatives.


*THE* yellow belt, *THE* white shirt… Off-White surely features some icons in its collection, and idols know that well. The contemporary clothing brand showcases the latest in urban apparel with a distinctive downtown streetwear vibe that idols just love. The simplest of outfits can become iconic when adding some Off-White to the mix. GOT7’s Mark, EXO’s Chanyeol, TWICE’s Nayeon, and BTS’ Suga are just some of the idols in love with the brand.


Another favorite we all know about. Headbands, shirts, backpacks, Supreme is an idol’s favorite and will probably keep on being for a long time. The simple, yet vibrant design is the perfect add-on for a street look. Stars such as BTS’s J-Hope, EXO’s Baekhyun, Jessi, and Red Velvet’s Seulgi love a Supreme touch for their outfits.

Ader Error

EXID’s Hani, BTS’s Jin, and BOL4’s Jiyoung are just some of the idols that can’t get enough of Ader Error. Something very interesting about this South Korean brand is how its reputation is solely built on what they create and design, meaning there are no celebrities, influencers, or it-models being paid to wear their clothes, AKA good quality stuff. It’s a mix between urban and grunge that idols love, both for when they’re in front of the camera as well as off-duty.


Another big one idols just can’t resist. From pins to hats and full outfits, K-pop holds a soft spot for Chanel. I mean, don’t we all? BLACKPINK’s Jennie — who’s also one of their global ambassadors — G-Dragon, Chungha, BTS’ Suga, Super Junior’s Choi Siwon, CL… I could go for hours just naming all the idols that are into Chanel’s high couture world.


The concept behind the brand? A kid who refuses to grow up and doesn’t care about what others may think. A kid who wants to enjoy life and dress however they want. From comfy sets to tracksuits, oversized pieces, and bright colors, Nerdy is for sure a brand idols love to wear when off-duty. Stars such as Zico, Dean, IU, NCT 127’s Mark, and Suzy have been spotted wearing the brand and even the exact same outfits!


Moschino is everything K-pop idols love about fashion: it’s playful, fun, urban, with attitude, not afraid of going to the next level. From Hyolyn and CL to TWICE’s Momo, SHINee’s Key, and former miss A member Jia, we can always trust a piece of Moschino will turn a simple look into an unforgettable one, and idols are well aware of that situation.

So much fashion Inspo, right? Which of these brands are your faves, Soompiers? Let us know in the comments!

Caromalis is a K-pop, K-beauty, and K-fashion obsessed vlogger and writer. You can find her interviewing some of yours (and her) favorite groups when they visit NYC, trying the latest K-beauty trends or testing idols’ skincare routines. Say hi to Caro on Instagram and Twitter!

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