May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 521 boy group members, using big data collected from April 15 to May 17.

BTS’s Jimin and V topped the rankings for the fifth consecutive month, coming in at No. 1 and No. 2 on the list respectively. Jimin enjoyed a 32.78 percent increase in his score since last month for a total brand reputation index of 16,804,431, while V’s brand reputation index rose by 17.51 percent to a total of 12,785,825 for May.

High-ranking phrases in Jimin’s keyword analysis included “Serendipity,” “YouTube,” and “donation,” while his highest-ranking related terms included “cute,” “pretty,” and “perfect.” His positivity-negativity analysis also revealed a high score of 94.53 percent positive reactions.

Meanwhile, NU’EST’s Minhyun rose to No. 3 on this month’s list after seeing a staggering 411.38 percent increase in his score since April. The idol earned a total brand reputation index of 11,972,711 for May.

Check out this month’s top 30 below!

  1. BTS’s Jimin
  2. BTS’s V
  3. NU’EST’s Minhyun
  4. BTS’s Jungkook
  5. BTS’s Jin
  6. BTS’s RM
  7. BTS’ Suga
  8. BTS’s J-Hope
  9. NU’EST’s JR
  10. HOTSHOT’s Ha Sung Woon
  11. ASTRO’s Cha Eun Woo
  12. NU’EST’s Baekho
  13. NU’EST’s Ren
  14. Super Junior’s Kyuhyun
  15. NU’EST’s Aron
  16. EXO’s Xiumin
  17. EXO’s Chanyeol
  18. INFINITE’s Nam Woohyun
  19. MONSTA X’s Shownu
  20. AB6IX’s Park Woo Jin
  21. The Boyz’s Eric
  22. The Boyz’s New
  23. AB6IX’s Lee Dae Hwi
  24. EXO’s Baekhyun
  25. The Boyz’s Hyunjae
  26. MONSTA X’s Joohoney
  27. AB6IX’s Lim Young Min
  28. Shinhwa’s Jun Jin
  29. Super Junior’s Donghae
  30. VERIVERY’s Dongheon

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