July Female Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 26 to July 27. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for July.

MAMAMOO’s Hwasa topped this month’s list with a brand reputation index of 1,586,505, marking an impressive 126.48 percent increase in her score since March (the last time the rankings were published).

High-ranking phrases in Hwasa’s keyword analysis included “different,” “cool,” and “seduce,” while her highest-ranking related terms included “Caribbean Bay,” “Hwasa effect,” and “swimsuit.” The singer’s positivity-negativity analysis also revealed a score of 83.06 percent positive reactions.

IU, who is currently starring in the new tvN drama “Hotel Del Luna,” came in at a close second with a brand reputation index of 1,467,605 for July.

Meanwhile, BLACKPINK’s Jennie took third place in the rankings with a brand reputation index of 1,087,180 for the month.

Check out this month’s top 30 below!

  1. MAMAMOO’s Hwasa
  2. IU
  3. BLACKPINK’s Jennie
  4. Park Na Rae
  5. Chungha
  6. Girl’s Day’s Hyeri
  7. Kim Yuna
  8. Girls’ Generation’s Taeyeon
  9. Jun Ji Hyun
  10. Han Ji Min
  11. Red Velvet’s Irene
  12. Hong Jin Young
  13. Kim Go Eun
  14. Suzy
  15. Jung In Sun
  16. Girls’ Generation’s YoonA
  17. Lee Soo Min
  18. Yoon Se Ah
  19. Shin Hye Sun
  20. Lee Se Young
  21. Kim Hye Soo
  22. Kim Soo Mi
  23. Han Go Eun
  24. Kim Tae Hee
  25. MOMOLAND’s Nancy
  26. Seo Hyun Jin
  27. Yoo In Na
  28. Park Yoo Na
  29. Berry Good’s Johyun
  30. Jo Bo Ah

Watch IU in the latest episode of her new drama “Hotel Del Luna” with English subtitles below!

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