August Girl Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from July 9 to August 10.
TWICE topped this month’s list with a brand reputation index of 7,214,998, marking a modest 1.27 percent increase in their score since last month. High-ranking phrases in the group’s keyword analysis included “love,” “prepare,” and “launch,” while their highest-ranking related terms included “Jihyo,” “Momo,” and “dating.” TWICE’s positivity-negativity analysis also revealed a score of 72.83 percent positive reactions.
BLACKPINK came in at a close second with a brand reputation index of 7,122,359, while ITZY shot up to third place in the rankings after enjoying a staggering 220.36 percent increase in their score since July for a total index of 7,072,567.
Check out this month’s top 30 below!
- Red Velvet
- Girls’ Generation
- Oh My Girl
- WJSN (Cosmic Girls)
- Girl’s Day
- Berry Good
- Weki Meki