Update: Ahn Jae Hyun To Be Removed From Cosmetics Brand’s Ads + Brand Not Requesting Compensation

Updated August 22 KST:

MERBLISS will not be asking Ahn Jae Hyun for compensation of damages.

The cosmetics brand commented through OSEN, “Though there is still some time left until our contract with Ahn Jae Hyun expires, we will not ask him to compensate for the damages. We will only be deleting our content related to Ahn Jae Hyun.”

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Original Article:

Wedding-themed cosmetics brand MERBLISS has announced that they will be deleting all of their advertisements featuring Ahn Jae Hyun. Ahn Jae Hyun had been the brand’s endorsement model for two years.

Read MERBLISS’s full statement below:

Hello, this is MERBLISS.

[We] are also unable to hide our shock at Ahn Jae Hyun’s divorce controversy and the disclosure happening on social media. Regarding this, we sincerely apologize to our customers who trusted our brand and purchased from us.

As a brand with a wedding concept, MERBLISS pursues love and happiness. When we first signed with Ahn Jae Hyun two years ago, we believed his image as a newlywed romanticist fit the direction our brand was pursuing. After the expiration of our contract, we extended the contract and maintained the relationship for two years.

We believe that the recent issue surrounding Ahn Jae Hyun and Ku Hye Sun’s controversial divorce is very different from what we pursue. Therefore, from this moment on, we will halt all of our advertisements and content with Ahn Jae Hyun, and the advertisements and content that were uploaded previously will be deleted in consecutive order.

We ask our customers for their kind understanding. We will work hard to become an even better MERBLISS.

Thank you.

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안녕하세요 멀블리스입니다. . 현재 안재현씨의 파경 논란에 대한 SNS 폭로전 이슈로 멀블리스 또한 당혹스러움을 감출 수 없으며, 이와 관련하여 저희 브랜드를 믿고 이용해주신 고객님들에게 진심으로 사과드립니다. . 멀블리스는 웨딩 컨셉으로 사랑과 행복을 추구하는 브랜드입니다. . 2년 전 멀블리스가 안재현씨와 첫 계약을 했을 당시 신혼이었던 안재현씨의 사랑꾼 이미지가 저희 브랜드가 추구하는 방향과 적합하다고 판단되어 계약을 진행하였으며, 계약 종료 이후 재계약을 통해 2년이라는 시간동안 계약을 이어온 상황입니다. . 현재 많은 이슈가 되고 있는 안재현씨와 구혜선씨의 파경 논란과 관련하여 멀블리스가 추구하는 방향과는 너무도 다르다고 판단되어 현 시간부터 안재현씨와 관련된 모든 광고와 컨텐츠를 중단하고 기존에 작성 및 유지되었던 광고와 컨텐츠는 순차적으로 삭제를 진행할 예정입니다. . 고객님들의 너그러운 양해 부탁드립니다. 더 노력하고 발전하는 멀블리스가 되도록 하겠습니다. . 감사합니다. #멀블리스 #merbliss #안재현 #안재현화장품 #안재현이혼 #공식입장

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