BLACKPINK’s “Kill This Love” Becomes Fastest K-Pop Group MV To Hit 550 Million Views

BLACKPINK has once again set an impressive record!

On August 23 at 4:53 p.m. KST, the girl group’s music video for “Kill This Love” surpassed 550 million views on YouTube. This is about 140 days (four months and 18 days) and 16 hours since its release on April 5 at 12 a.m. KST.BLACKPINK also held the previous record for 550 million views with “DDU-DU DDU-DU,” which achieved the feat in 185 days. Also including “As If It’s Your Last” and “BOOMBAYAH,” the group now has four music videos with over 550 million views.

Congratulations to BLACKPINK!

Watch the “Kill This Love” music video again below:

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