September Girl Group Brand Reputation Rankings Announced

Sep 07, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from August 6 to September 7.

Red Velvet rose to the top of this month’s list with a brand reputation index of 9,207,195, marking a 40.52 percent increase in their score since last month. High-ranking phrases in the group’s keyword analysis included “transform,” “happy,” and “hot,” love,” “prepare,” while their highest-ranking related terms included “Joy,” “Umpah Umpah,” and “Irene.” Red Velvet’s positivity-negativity analysis also revealed a score of 70.01 percent positive reactions.

BLACKPINK maintained their position at second place with a brand reputation index of 7,704,653, while TWICE came in at a close third with a score of 7,677,218 for September.

Check out the top 30 for this month below!