September Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from August 26 to September 27.

Notably, girl groups continued to dominate the rankings this month—with the exceptions of BTS at No. 1, EXO at No. 10, and SEVENTEEN at No. 13, girl groups swept the top 17 spots on the list for September.

BTS maintained their position at the top of the rankings with a total brand reputation index of 11,902,265 for the month. High-ranking phrases in the group’s keyword analysis included “concert,” “ARMY,” and “birthday,” while their highest-ranking related terms included “perfect,” “honest,” and “donate.” BTS’s positivity-negativity analysis also revealed a score of 62.85 percent positive reactions.

TWICE also held onto their spot at second place with a total brand reputation index of 6,009,100, while Oh My Girl rose to third place in the rankings with a total score of 5,536,980 for September.

Check out the top 30 for this month below!

  1. BTS
  2. TWICE
  3. Oh My Girl
  4. MAMAMOO
  5. Red Velvet
  6. BLACKPINK
  7. Lovelyz
  8. Girls’ Generation
  9. IZ*ONE
  10. EXO
  11. (G)I-DLE
  12. AOA
  13. SEVENTEEN
  14. WJSN (Cosmic Girls)
  15. Apink
  16. EVERGLOW
  17. ITZY
  18. Super Junior
  19. SHINee
  20. Weki Meki
  21. DreamCatcher
  22. NCT
  23. CLC
  24. MOMOLAND
  25. ASTRO
  26. The Boyz
  27. WINNER
  28. NU’EST
  29. LOONA
  30. T-ara

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