October Boy Group Brand Reputation Rankings Announced

Oct 12, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 10 to October 11.

BTS topped the list for the 17th consecutive month with a brand reputation index of 13,209,186. High-ranking phrases in the group’s keyword analysis included “J-Hope,” “Saudi Arabia,” and “Jimin,” while their highest-ranking related terms included “enter,” “emotionally moving,” and “record.”

EXO took second place in the rankings with a brand reputation index of 4,554,911, marking a slight increase of 5.42 percent in their score since September. SEVENTEEN also enjoyed a rise of 21.58 percent in their score for a total brand reputation index of 3,279,626.

SHINee rose to fourth place this month with a brand reputation index of 2,115,829, while NCT came in at a close fifth with a total index of 2,040,478 for October.

Check out this month’s top 30 below!