October Girl Group Brand Reputation Rankings Announced

Oct 13, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 11 to October 12.

(G)I-DLE shot up to the top of this month’s list after enjoying a staggering 598.33 percent increase in their score since September, earning a total brand reputation index of 15,678,703 for October.

High-ranking phrases in the group’s keyword analysis included “hot,” “cute,” and “like,” while their highest-ranking related terms included “Queendom,” “Minnie,” and “Soojin.” (G)I-DLE’s positivity-negativity analysis also revealed a score of 63.0 percent positive reactions.

TWICE rose to second place in the rankings with a brand reputation index of 9,407,113, marking a 22.53 percent rise in their score since last month.

Finally, Red Velvet came in at third place on the list with a brand reputation index of 5,580,904 for October.

Check out the top 30 for this month below!