Stars And Style: Celebrity Guests And Top 10 Trends From Seoul Fashion Week S/S20

Seoul Fashion Week just ended and as always, celebrities were there to brighten up the event with their presence and support their favorite designers. Back in 2015, fashion editor Bethan Holt predicted in Grazia magazine that Korean fashion would be “The Next Big Thing,” and that it was “time to get serious about Korean fashion.” Seoul Fashion Week has become one of the largest and most-watched events not only in Korea but also the world, transforming Seoul into a formidable and emerging fashion capital. In Korea, it is common practice for celebrity guests to sit in the front rows while wearing pieces from the latest collection of the fashion brand they’re watching. Here are some of the stars and style trends we’ve spotted that dominated the runways.

Checks and long coats

It’s officially fall in Korea, and stars are decked out in their common outerwear of choice: long coats. It’s the easiest and most versatile piece to wear, and it completes a look with a clean, simple, and sleek finish. Check and plaid patterns were also seen as a staple outfit addition, which creates a casual business look or preppy chic vibe.

CLC’s Eunbin

Kwon Nara

Stray Kids’ Hyunjin, I.N, and Bang Chan

The Rose’s Jaehyeong, Hajoon, Dojoon, and Woosung

Newkidd’s Choi Jiann and Ji Hansol

Leather ensembles

Leather has been a fashion staple since bygone eras: from rock n’ roll inspirations or biker aesthetics to “The Matrix,” there’s something about leather that denotes itself as both classic and futuristic. From the go-to black jackets or head-to-toe coordinating pieces to long skirts and thigh high boots, stars were seen wearing leather effortlessly. We can bet that this trend is here to stay.

Son Ji Hyun


LABOUM’s Haein and Yujeong

ENOi’s Laon and Gun

Sung Hoon

Song Jae Rim

Twinning and coordinated looks

Members of girl and boy groups often attend shows with their fellow members, and these stars walked the red carpet in similar outfits or items that complemented each other. It’s a good tactic to look uniform and avoid clashing styles in photos. Matching outfits is also a way to show off their BFF status, or just have a fun double-take on fashion.

AOA’s Hyejeong and Yuna

LABOUM’s ZN and Haein 

WeGirls’ E.You and Yehana

VERIVERY’s Yeonho and Dongheon

X1’s Han Seung Woo and Cho Seung Youn

APRIL’s Yena and Chaekyung

Fringe and frills

While stars often wear street and sporty outfits during Seoul Fashion Week, there are some who went the opposite direction and arrived with soft, feminine looks and sensual style.

Seo Hyo Rim

T-ara’s Eunjung

EXID’s Solji


There’s no rule that florals are only for the spring season, as they can liven up any outfit whether on a casual day or a night out. These stars chose pretty floral prints to create a fresh look.

T-ara’s Hyomin

Apink’s Chorong

IZ*ONE‘s Kang Hye Won, Kim Min Ju, Lee Chae Yeon, and Miyawaki Sakura

Statement prints

Wearing prints is one way to elevate a simple outfit or get a message across. These stars went for bold colors, prints, and statement looks that give a shoutout to the brand they’re wearing and also put a twist on the outfit.


Cheetah and Hong Suk Chun

Animal print and mini bag combo

Kyungri and Irene Kim went to a show in a (probably) accidental twinning moment with similar animal print tops and ubiquitous designer mini bags.

Classic black dress

You can never go wrong with black, as they say, and these girls went with the safe but classic route.

Lee Yoo Bi

Lee Joo Young

Jun Hyosung

Spotted on the runways:

Former “Produce X 101” contestant Yuri started his career as a model, and it seems like his love for the runway never really went away.

Han Hyun Min has always been a designer favorite for his cool looks, tall stature, and because he’s one of the first models of Korean and Nigerian descent in the country. Nowadays, he’s making a name for himself not only on the runways but also on TV shows and dramas.

Jang Yoon Joo is considered one of Korea’s first supermodels, and she’s still working it on the catwalk in ethereal looks for a top Korean brand.

Another former “Produce X 101” contestant, Lee Se Jin made a surprise appearance on the runway sporting a belted suit.

Moon Gabi is a fixture as a featured muse for designer brand Greedilous.

As always, Bae Jung Nam and Cha Seung Won are the featured top male models in Songzio, a designer they’re walking for several years.

Collection trends

European flair and vintage inspirations in Romanchic

Florals, romanticism, and dainty pieces in Lang and Lu

Power shoulders in Fayewoo

Moon J paints a picture of the adventurous modern female traveler

Geek chic is the theme for Sinoon

Miss Gee is ready for summer with light coverups, bold printed dresses, and pretty swimwear

Eye-catching light yellows and corals for menswear in Chance chance

Youser re-imagines a futuristic cowboy with exaggerated tassels and western wear details

Graphiste Man.G brought diversity to the runway with genderless, statement-making outfits and models in drag.

Setsetset included cute prints and a cute (but cool and inspiring) grandpa model (famous senior model Kim Chil Du) on the runway.

Photo credits: Xportsnews and Seoul Fashion Week Organization

Hey Soompiers! Which trend from Seoul Fashion Week do you want to try? Let us know in the comments below!

DianneP_Kim is an English magazine and online editor and stylist based in South Korea. She has recently authored a book on K-pop style published by Skyhorse Publications, New York. Check out her book K-Pop Style and Instagram at @dianne_panda.

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