SM Partners With Creative Artists Agency For SuperM's And NCT 127's Global Promotions

SM Entertainment has partnered with Creative Artists Agency (hereafter CAA) to support SuperM and NCT 127’s global activities!

SM Entertainment’s producer Lee Soo Man and co-CEO Kim Young Min met with Richard Lovett, the president of American talent and sports agency CAA, at CAA’s Los Angeles headquarters on October 17 (local time) to sign an agency agreement for SuperM and NCT 127’s global activities.

Producer Lee Soo Man utilized his vast global network to negotiate with CAA regarding collaborative business endeavors into various categories of entertainment such as concerts, TV show production, commercials, life style, foodservice, and more.

President Richard Lovett shared, “It’s a spectacular experience to watch SM’s performances. Producer Lee Soo Man and his excellent team are very skilled at discovering artists with high energy and charisma. SM already has a massive global fan base, and we are very honored to collaborate with their amazing team to help them grow further. We’re excited.”

Lee Soo Man also said, “We’re very happy to work with the biggest American entertainment and sports agency CAA, and through CAA, we’re expecting to see SuperM and NCT 127 grow even more in the global music market beginning with the United States. This contract will start off with collaborations, and with our know-how as producers, we will provide a new direction for the global entertainment business and showcase evolutionary content.”

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