November Girl Group Member Brand Reputation Rankings Announced

Nov 17, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 455 girl group members, using big data collected from October 15 to November 16.

MAMAMOO’s Hwasa rose to the top of this month’s list with a brand reputation index of 4,142,830, marking a 27.72 percent increase in her score since October. High-ranking phrases in her keyword analysis included “Queendom,” “I Live Alone,” and “HIP,” while her highest-ranking related terms included “attempt,” “delighted,” and “like.” Hwasa’s positivity-negativity analysis also revealed a score of 75.10 percent positive reactions.

(G)I-DLE’s Soyeon shot up to second place in the rankings after seeing a staggering 429.38 percent increase in her brand reputation index since last month. Her total score for November came out to 3,354,929.

Girls’ Generation’s Taeyeon took third place for the month with a brand reputation index of 2,729,781, while BLACKPINK’s Jennie came in at a close fourth with an index of 2,696,788. Finally, (G)I-DLE’s Miyeon and Soojin rounded out the top six at No. 5 and No. 6 respectively.

Check out the top 30 for this month below!