BTS's "ON" MV Makes History With Highest Ever Views For YouTube Premiere

BTS’s “ON” music video set a new record with its YouTube premiere!

When the group’s new MV was released at midnight KST on February 28, it was revealed through a YouTube premiere, in which viewers watch a new video together.

Over 1.5 million people experienced “ON” together for the first time during its premiere. Kevin Allocca, the Head of Culture and Trends at YouTube, confirmed via Twitter that this is a new record for peak viewers for a premiere and it’s more than 500,000 viewers higher than the previous record.

Confirmed: This officially set the new record for peak viewers on a YT premiere, besting the previous record by more than 500,000 viewers https://t.co/DJaYeocSrn

— Kevin Allocca (@shockallocca) February 27, 2020

The “ON” MV has also already reached 10 million views in record time.

Congratulations to BTS and ARMY!