Sung Hoon's Agency To Press Charges Against Cosmetics Company

Sung Hoon’s agency Stallion Entertainment is currently embroiled in a legal dispute with a cosmetics company that he models for.

In August 2018, Stallion Entertainment signed a contract with the company that detailed that Sung Hoon would participate in promotions as their exclusive model. It has since been revealed that the promises in the contract were not carried out as planned.

In February 2019, Stallion Entertainment attempted to sue the cosmetics company for 200 million won (approximately $162,863) but lost due to the court’s ruling that the contract was not violating any portrait or publicity rights. Stallion Entertainment appealed the decision, but the appeal was overturned and the original verdict was upheld when they failed to show up for the trial.

The cosmetics company has since brought up this verdict as evidence that Sung Hoon should continue modeling for them. A company representative stated, “The modeling contract has been valid this whole time. We are planning on continuing marketing for our product advertisement regardless of any legal measures.”

Stallion Entertainment stated, “We brought up the issue after seeing the cosmetics company using Sung Hoon’s portrait rights outside of the scope of the contract. Although we lost the civil suit, we are preparing to file a bill of indictment on the afternoon of June 2 or the morning of June 3 in order to bring criminal charges against the cosmetics company for malpractice and embezzlement.”

Sung Hoon is currently a fixed cast member on MBC’s “Home Alone” (“I Live Alone”) and also appeared in the film “Are You in Love” which premiered in March.

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