July Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 5 to July 5.

TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 11,399,112, marking a 47.14 percent increase in its score since June. High-ranking phrases in the show’s keyword analysis included “Im Young Woong,” “Kim Ho Joong,” and “Young Tak,” while its highest-ranking related terms included “happy,” “focus,” and “challenge.” The program’s positivity-negativity analysis revealed a score of 85.93 percent positive reactions.

MBC’s “Home Alone” (“I Live Alone”) came in at a close second with a brand reputation index of 11,279,232, marking a 16.78 percent rise in its score since last month.

Finally, MBC’s “How Do You Play?” rose to third place in the rankings after seeing a 45.77 percent increase in its score since June. The variety show scored a total brand reputation index of 9,682,399 for July.

Check out the top 20 for this month below!

  1. “Love Call Center”
  2. “Home Alone”
  3. “How Do You Play?”
  4. My Ugly Duckling
  5. Three Meals a Day
  6. Ask Us Anything
  7. “Balsam School” (literal translation)
  8. “Wife’s Taste”
  9. “Dogs Are Incredible”
  10. “Where is My Home”
  11. The King of Mask Singer
  12. Running Man
  13. “Heart Signal”
  14. The Manager
  15. “House on Wheels”
  16. “Same Bed, Different Dreams”
  17. Immortal Songs
  18. “Carefree Kickers”
  19. 2 Days & 1 Night
  20. The Return of Superman

Check out the latest episode of “Home Alone” with English subtitles here…

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…and the latest episode of “How Do You Play?” here!

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