July Idol Group Brand Reputation Rankings Announced

Jul 25, 2020

The Korean Business Research Institute has shared this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from June 24 to July 24.

BTS spent another month at the top of the list, scoring a total brand reputation index of 10,973,562 for July. Although their index fell by 13 percent, they still maintained their top position.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Oricon,” and “Guinness,” while their highest-ranking related terms included “appear,” “moving,” and “new record.” The group’s positivity-negativity analysis revealed a score of 76.02 percent positive reactions.

BLACKPINK came in second place for another month. Their total brand reputation index came in at 10,083,574 points, which was a 29.46 percent increase from the previous month.

In third place was Red Velvet, rising from fourth place in the previous month. They scored a total brand reputation index of 3,938,857, which was a 37.31 percent increase from the previous month.

Check out this month’s top 30 below!