July Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has shared this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from June 24 to July 24.

BTS spent another month at the top of the list, scoring a total brand reputation index of 10,973,562 for July. Although their index fell by 13 percent, they still maintained their top position.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Oricon,” and “Guinness,” while their highest-ranking related terms included “appear,” “moving,” and “new record.” The group’s positivity-negativity analysis revealed a score of 76.02 percent positive reactions.

BLACKPINK came in second place for another month. Their total brand reputation index came in at 10,083,574 points, which was a 29.46 percent increase from the previous month.

In third place was Red Velvet, rising from fourth place in the previous month. They scored a total brand reputation index of 3,938,857, which was a 37.31 percent increase from the previous month.

Check out this month’s top 30 below!

  1. BTS
  2. BLACKPINK
  3. Red Velvet
  4. TWICE
  5. IZ*ONE
  6. GFRIEND
  7. SEVENTEEN
  8. EXO
  9. Oh My Girl
  10. (G)I-DLE
  11. ONF
  12. Weeekly
  13. Apink
  14. NCT
  15. SF9
  16. ITZY
  17. MAMAMOO
  18. WJSN
  19. APRIL
  20. NU’EST
  21. SHINee
  22. Super Junior
  23. DIA
  24. Highlight
  25. ASTRO
  26. Golden Child
  27. AB6IX
  28. BIGBANG
  29. Teen Top
  30. Weki Meki

Source (1) (2)


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