August Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,425 idols, using big data collected from July 29 to August 29.

BLACKPINK’s Jennie topped this month’s list with a brand reputation index of 10,509,374, marking a whopping 553.74 percent increase in her score since May (the last time the rankings were published).

High-ranking phrases in Jennie’s keyword analysis included “YouTube,” “SOLO,” and “individual poster,” while her highest-ranking related terms included “admire,” “surpass,” and “bewitch.” Jennie’s positivity-negativity analysis revealed a score of 90.74 percent positive reactions.

BTS’s Jimin came in second place with a brand reputation index of 9,814,771 for August, marking a 26.96 percent rise in his score since May.

Finally, Kang Daniel took third place in the rankings after enjoying a 56.90 percent increase in his index since May for a total of 7,970,334.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. BTS’s Jimin
  3. Kang Daniel
  4. BTS’s V
  5. BTS’s Jungkook
  6. BLACKPINK’s Jisoo
  7. BTS’s Jin
  8. MAMAMOO’s Hwasa
  9. BTS’ Suga
  10. BTS’s RM
  11. BLACKPINK’s Rosé
  12. (G)I-DLE’s Soyeon
  13. Oh My Girl’s Arin
  14. BTS’s J-Hope
  15. BLACKPINK’s Lisa
  16. Red Velvet’s Irene
  17. (G)I-DLE’s Miyeon
  18. Red Velvet’s Seulgi
  19. (G)I-DLE’s Soojin
  20. (G)I-DLE’s Shuhua
  21. (G)I-DLE’s Yuqi
  22. ITZY’s Yuna
  23. Oh My Girl’s Seunghee
  24. ITZY’s Lia
  25. (G)I-DLE’s Minnie
  26. Super Junior’s Kyuhyun
  27. Oh My Girl’s Hyojung
  28. Oh My Girl’s YooA
  29. IZ*ONE’s Jang Won Young
  30. Oh My Girl’s Jiho

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