September Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from August 24 to September 25.

BTS successfully defended their position at the top of the list this month with a brand reputation index of 19,856,947 for September, marking a 33.27 percent rise in their score since August.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Dynamite,” and “YouTube,” while their highest-ranking related terms included “appear,” “speech,” and “participate.” The group’s positivity-negativity analysis revealed a score of 83.79 percent positive reactions.

BLACKPINK similarly held onto their spot at second place with a brand reputation index of 13,138,816, marking a 38.71 percent increase in their score since August. Oh My Girl also enjoyed a 27.99 percent rise in their score, bringing their brand reputation index to a total of 3,628,647 for September.

Check out the top 30 for this month below!

  1. BTS
  2. BLACKPINK
  3. Oh My Girl
  4. EXO
  5. Lovelyz
  6. (G)I-DLE
  7. MAMAMOO
  8. SEVENTEEN
  9. Red Velvet
  10. IZ*ONE
  11. NCT
  12. TWICE
  13. Girls’ Generation
  14. GFRIEND
  15. ITZY
  16. CLC
  17. Super Junior
  18. SHINee
  19. The Boyz
  20. APRIL
  21. ASTRO
  22. Apink
  23. ONF
  24. BIGBANG
  25. TXT
  26. WINNER
  27. MONSTA X
  28. NU’EST
  29. fromis_9
  30. WJSN

Source (1)


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