September Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,425 idols, using big data collected from August 30 to September 30.

BTS’s Jimin topped this month’s list with a brand reputation index of 11,749,717, marking a 19.71 percent increase in his score since August.

High-ranking phrases in Jimin’s keyword analysis included “UN,” “movie,” and “ARMY,” while his highest-ranking related terms included “speech,” “premiere,” and “appear.” His positivity-negativity analysis revealed a score of 91.55 percent positive reactions.

MAMAMOO’s Hwasa rose to second place after enjoying a 65.36 percent rise in her score since last month. The idol’s total index came out to 9,752,497 for September.

Kang Daniel held onto his spot at third place with a brand reputation index of 9,550,183, marking a 19.82 percent increase in his score since August.

Finally, BTS’s V and Jungkook rounded out the top five for September at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. MAMAMOO’s Hwasa
  3. Kang Daniel
  4. BTS’s V
  5. BTS’s Jungkook
  6. BLACKPINK’s Jisoo
  7. BLACKPINK’s Jennie
  8. BTS’s RM
  9. Super Junior’s Kim Heechul
  10. BTS’s Jin
  11. Oh My Girl’s Arin
  12. BTS’ Suga
  13. BTS’s J-Hope
  14. BLACKPINK’s Rosé
  15. EXO’s Baekhyun
  16. Girls’ Generation’s Taeyeon
  17. ASTRO’s Cha Eun Woo
  18. BLACKPINK’s Lisa
  19. Oh My Girl’s YooA
  20. SHINee’s Taemin
  21. Ong Seong Wu
  22. Kim Jae Hwan
  23. Park Ji Hoon
  24. HOTSHOT’s Ha Sung Woon
  25. Girls’ Generation’s YoonA
  26. BIGBANG’s G-Dragon
  27. Apink’s Namjoo
  28. Oh My Girl’s Seunghee
  29. EXO’s Kai
  30. The Boyz’s Hyunjae

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