BLACKPINK Sets A New Record As “THE ALBUM” Surpasses 1 Million Stock Pre-Orders
BLACKPINK has set a new record ahead of the release of their first full-length album!
On October 2, YG Entertainment confirmed that BLACKPINK’s “THE ALBUM” had surpassed 1 million stock pre-orders. This is the highest number of stock pre-orders ever recorded for a K-pop girl group, which also makes BLACKPINK the first Korean girl group to surpass 1 million stock pre-orders.
The number of stock pre-orders is the amount of album stock that is produced prior to the album’s release. This number is the estimated demand calculated based on various factors, including the number of albums that were pre-ordered by fans.
In BLACKPINK’s case, the number of stock pre-orders is based on combined numbers from around the world. At time of writing, it was reported that the domestic (Korean) preorders came to a total of 670,000 units, while the United States and Europe accounted for 340,000 units. In addition, the 18,888 limited edition LPs sold out early. All this combined put BLACKPINK’s stock pre-orders above 1 million units.
It is expected that the final total sales will increase even further as BLACKPINK’s album will be released in physical form four days after it is released in digital form.
“THE ALBUM” and the title track “Lovesick Girls” will drop on October 2. The album has eight tracks, two of which are the pre-release singles “How You Like That” and “Ice Cream (feat. Selena Gomez),” and also includes a b-side track featuring Cardi B. Jennie also participated in the production and lyrics for “Lovesick Girls,” with Jisoo also participating in writing lyrics.