November Girl Group Brand Reputation Rankings Announced

Nov 08, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 7 to November 7.

TWICE rose to the top of the list this month with a brand reputation index of 5,479,720, marking a 77.67 percent rise in their score since October. High-ranking phrases in the group’s keyword analysis included “I CAN’T STOP ME,” “YouTube,” and “Chaeyoung,” while their highest-ranking related terms included “surpass,” “dating,” and “return.” TWICE’s positivity-negativity analysis revealed a score of 64.20 percent positive reactions.

BLACKPINK took second place in the rankings with a brand reputation index of 5,295,467, while MAMAMOO held onto their spot at third place with a total index of 3,481,954 for November.

Check out the top 30 for this month below!