November Boy Group Member Brand Reputation Rankings Announced

Nov 14, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from October 13 to November 13.

BTS’s Jimin topped the list for the 23rd consecutive month with a brand reputation index of 5,192,015 for November. High-ranking phrases in his keyword analysis included “Filter,” “ARMY,” and “innovator,” while his highest-ranking related terms included “surpass,” “award,” and “release.” Jimin’s positivity-negativity analysis revealed a score of 80.02 percent positive reactions.

ASTRO’s Moonbin rose to second place this month after seeing a staggering 257.28 percent increase in his brand reputation index since October. The idol scored a total index of 3,954,327 for November.

Finally, NCT’s Jaehyun came in at a close third with a brand reputation index of 3,870,841, marking a 32.53 percent rise in his score since last month.

Check out the top 30 for this month below!