Be A K-Beauty Queen: 9 Fall/Winter Korean Makeup Brands You Need To Try

The weather’s getting colder and the nights are getting longer. That means one thing: the holidays are coming! And most importantly, 2020 is almost over! These are just some of the reasons to celebrate, and it calls for a makeup makeover that will not only highlight your beauty, but also make you feel good. Here are some K-beauty brands featuring some of today’s most popular K-pop stars, local, and international models who will surely give you that inspiration you need to brighten up your Fall/Winter look!

Irresistible Red

If there’s one thing that draws your attention when it comes to Jennie’s makeup look, it’s her luscious lips in her signature matte red color. Her brand of choice is Hera’s Rosy Suede, which is highly pigmented but still smudges naturally over the lips. It gives her that sophisticated yet youthful look, perfect for her effortless mix of cute and charismatic personality.

Natural Like Fall

Pink Muhly grass usually grows around Korea from late summer to the fall season. The color combination of pinks and purples change depending on where the sun hits the flowers, and this dreamlike scene brings a feeling of warmth and beauty of nature. Popular K-beauty brand Etude House was inspired by these pretty shades and created “Mulhy Romance,” a palette that will give you that beautiful sunset glow. If you’re looking for a more festive look for the holidays, the brand’s latest “Vintage Camelia” collection is also inspired by flowers, only this time in rich, deeper colors.

A Touch Of Sparkle

Another beauty item that’s great for the holidays is CLIO’s “Prism Air Palette,” which features eight variations of golden shades, shimmers, and subtle glitters. It’s like wearing jewels that give your skin that extra shine. This is perfect for those who want to add something different to their makeup look without making any drastic changes. It matches Krystal’s elegant, show-stopping look while still maintaining that fresh, natural glow.

Holiday Spirit

With makeup color palettes called “Pumpkin Spice,” “Gingerbread Spice, and “Salted Caramel,” Too Faced Cosmetic Korea is making us crave these holiday specialties. With endless color options that are reminiscent of these sweet and spicy treats, you’ll surely have fun playing with your makeup look for the holidays. To create a smooth, flawless canvas, try the “Born Like This” foundation, which will give you an airy, subtle dewy look like Oh My Girl’s YooA!

Pretty Like Flowers

StyleNanda’s 3CE makeup line is the go-to brand for anyone who’s looking for a wide array of stunning pigments and trendy makeup collections. Whether you’re going for a youthful look or a more mature style, you’ll surely find the right fit for you from their Multi-Eye Autumn Look collection that features various textures and timeless colors you can use from day to night! These shades come in nude, neutral colors and are inspired by dried bouquet flowers!

Gender-Neutral Beauty

One thing you will notice with the brand Laka is their campaigns promote that makeup knows no gender and that it is for everybody who simply wants to enhance their look. If your brows are uncontrollable, their latest “Wild brow shaper” is the item for you, while their lip collections feature velvety textures and lovely colors that are actually great for any season.

Modern Vintage

Peripera’s eye makeup shades feature colors that can fit any mood: whether you’re up for a lovely, modern feminine style with purples and pinks (Muleful Rose) or you want a more vintage romantic look (Burnt Breeze). Modeled by APRIL’s Naeun, the brand has a youthful, cute, and bright vibe. You’ll love their colorful shades that come in adorable, unique packaging!

Glam And Glossy

Nowadays in Korea, trendy matte lips are slowly giving way to more vibrant tones in glossy textures. Lilybyred is a rising K-beauty brand that is at the frontline of this trend. It’s a fun, sassy, and unique look that will surely highlight the lips. Who else can better model this trend than Weki Meki’s Kim Doyeon? She has pretty heart-shaped pouty lips that will look good in any color!

Inclusive Beauty

Darker shades, shimmery textures, and a mix of both are some of the top trends for fall and winter. Dear Dahlia has it all, including an inspiring message. By featuring a diverse set of models, this global K-beauty brand is showing how beautiful Korean makeup styles can look in different faces and colors. Its name is inspired by the Dahlia flower, a symbol of grace and beauty. What makes it even more special is that the products are 100 percent cruelty-free and 100 percent vegan, staying true to its slogan, “Luxury Vegan Beauty.” So if you’re not only conscious about your skin’s health but also about the environment, then this brand is for you!

Hey Soompiers! Which of these makeup looks and K-beauty brands do you want to try? Tell us in the comments below!

DianneP_Kim is an English magazine and online editor based in South Korea. She is the author of a K-pop style book published by Skyhorse Publications, New York, and has recently released her second book about BTS. Check it out on Amazon, follow her on Instagram @dianne_panda and subscribe to her YouTube channel at iwonderkorea!

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