Spotify Announces Plans To Launch In Korea In First Half Of 2021

Global music streaming service Spotify has announced its intentions to launch in South Korea by the first half of 2021.

Spotify was created in Sweden in 2008, has over 320 million users across 92 markets, and is known as the largest music streaming service in the world, with over 60 million tracks and 4 billion playlists. In recent times, K-pop and Korean artists have became significant players on the platform, but the service is not officially available in South Korea.

On December 18, Alex Norström, Spotify’s Chief Freemium Business Officer, stated, “We are excited that Spotify will soon launch in Korea, an epicenter of music, culture, and innovation. For many years now, we’ve partnered with the Korean music industry to spread their artists’ music all over the world, from Asia to the United States, South America, Europe, and the Middle East. As our Korean launch approaches, we’re looking forward to introducing even more diverse and new Korean artists not only to domestic audiences but to the whole world.”

Spotify stated, “Korea is known as one of the top six music markets in the world, as well as one of the markets with the most fast-paced growth. As a result, Korea is an important region for realizing Spotify’s vision of giving artists around the world the chance to make a living from their creative endeavors, as well as giving fans good music and inspiration. In its Korean launch, Spotify intends to help accelerate the entire Korean music streaming ecosystem to benefit all the users, music fans, artists, creators, labels, and distributors.”

Back in February, Sports Chosun reported that Spotify had plans to launch its services in South Korea in 2020.

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