SMTOWN LIVE Online Concert Draws Record-Breaking 35.8 Million Viewers From All Over The Globe

Millions of viewers tuned in to watch SM Entertainment’s SMTOWN LIVE “Culture Humanity” online concert yesterday!

On January 1, SM Entertainment held a star-studded free online concert featuring performances by many of their artists, including aespa, Red Velvet, NCT DREAM, NCT 127, NCT U, WayV, EXO’s Baekhyun, EXO’s Kai, SHINee’s Taemin, Girls’ Generation’s Taeyeon, SuperM, Super Junior, TVXQ, and H.O.T.’s Kangta.

A staggering number of viewers streamed the free event, which recorded an impressive total of approximately 35.83 million streams from 186 different countries—setting a new record for the highest number of viewers ever achieved by a Korean online concert.

Explaining why they had chosen to make the concert available for free, SM Entertainment co-CEOs Lee Sung Soo and Tak Young Joon remarked, “K-pop is not just music, but also a part of people’s lives and a medium through which we communicate and share our emotions. As we say goodbye to 2020, which was a difficult year because of the COVID-19 pandemic, we wanted to cheer on the K-pop fans all over the world who went through hard times [this year], so we prepared this free concert in the hopes of bringing them bright energy and hope for a better future.”

Check out a brief highlight clip from the concert below!

Were you one of the many people who tuned in to the show? Let us know what your favorite performances were in the comments!

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