January Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members, using big data collected from December 17, 2020 to January 17, 2021.

BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 2,855,331 for January. High-ranking phrases in her keyword analysis included “YouTube,” “SOLO,” and “Instagram,” while her highest-ranking related terms included “open,” “sexy,” and “alluring.” Jennie’s positivity-negativity analysis revealed a score of 72.55 percent positive reactions.

Oh My Girl’s Arin rose to second place in the rankings with a brand reputation index of 2,415,960, marking an 18.07 percent increase in her score since December.

Finally, BLACKPINK’s Jisoo came in at a close third after enjoying a 41.11 percent rise in her brand reputation index, which came out to 2,405,932 for January.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. Oh My Girl’s Arin
  3. BLACKPINK’s Jisoo
  4. (G)I-DLE’s Soyeon
  5. (G)I-DLE’s Yuqi
  6. MAMAMOO’s Hwasa
  7. BLACKPINK’s Rosé
  8. BLACKPINK’s Lisa
  9. TWICE’s Sana
  10. TWICE’s Nayeon
  11. APRIL’s Naeun
  12. TWICE’s Momo
  13. Girls’ Generation’s Taeyeon
  14. MOMOLAND’s Nancy
  15. LOONA’s Chuu
  16. aespa’s Karina
  17. (G)I-DLE’s Soojin
  18. IZ*ONE’s Jang Won Young
  19. (G)I-DLE’s Miyeon
  20. aespa’s Winter
  21. (G)I-DLE’s Shuhua
  22. (G)I-DLE’s Minnie
  23. Red Velvet’s Joy
  24. TWICE’s Mina
  25. Red Velvet’s Irene
  26. TWICE’s Dahyun
  27. Oh My Girl’s Jiho
  28. Oh My Girl’s Hyojung
  29. TWICE’s Jihyo
  30. Oh My Girl’s YooA

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