Airbnb Announces Online Experiences With MONSTA X’s Joohoney And I.M, THE BOYZ, CRAVITY, And More
Airbnb has partnered with Warner Music Korea to host various online activities with K-pop stars!
From January 25 to January 30, Airbnb will be holding an Online Experiences festival consisting of 14 different programs offered in various languages, including Korean, English, Chinese, and Japanese.
Through the programs offered as part of the festival, K-pop fans will get the chance to participate in diverse experiences with K-pop idols such as enjoying a mukbang (eating broadcast) with MONSTA X’s Joohoney and I.M, making bracelets with THE BOYZ, or cooking Korean food with CRAVITY.
Other programs listed include a K-beauty routine with Jamie, an Airbnb photoshoot with Dreamcatcher’s Handong, a dance class with AleXa, and a concert with singer-songwriter NIve. Fans will also have the opportunity to learn choreography, makeup, and hairstyles from other industry professionals.
Airbnb’s Korea Country Manager Son Hee Seok stated, “The purpose of this campaign is to share Hallyu (the Korean wave) with the world and to help generate interest in Korean culture. Using Airbnb’s global network, we hope to spread the fascinating culture of Korea and K-pop and hope that tourists everywhere will pay a visit to Korea after the COVID-19 pandemic subsides.”
The experiences will be available for booking beginning on January 21 through the Airbnb website.