'Busted!' Season 3 Sets New Guinness World Record With Smallest Print Ad In A Magazine

Netflix Korea’s “Busted!” has one more agenda to celebrate other than its successful season premiere!

In the January 14 issue of America’s Variety, a 1.712 centimeter by 2.529 centimeter advertisement for “Busted!” was featured on page 64. On January 17, it was registered as the newest Guinness World Record for smallest printed advertisement in a magazine, beating out the previous record by 0.3 square centimeters.

In order to be registered, the ad had to be perfectly recognizable with a magnifying glass and without any other hints regarding the content of the ad provided in the rest of the magazine.

The act of having to utilize a magnifying glass to identify the ad fits in well with the premise of the mystery variety show. The leader of the pack of detectives, Yoo Jae Suk, took a photo with the certificate of the Guinness World Record.

“Busted!” is a show that follows a motley crew of bumbling detectives played by celebrities as they attempt to solve fictional crimes. In addition to Yoo Jae Suk, the cast for Season 3 also includes Lee Kwang Soo, Lee Seung Gi, EXO‘s Sehun, Park Min Young, Kim Sejeong, and Kim Jong Min.

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