Update: Cosmetics Brand CLIO Shares Update On Stray Kids’ Status As Their Brand Model
Updated March 8 KST:
On March 8, Cosmetics brand CLIO released an updated statement regarding their brand model Stray Kids.
CLIO announced on their Twitter account, “After discussion with the agency, CLIO has decided to continue having the seven active members of Stray Kids promote as our models. Moreover, the reports about a lawsuit are misinformed, and a [lawsuit] has not been internally discussed. We apologize for the discomfort caused by the disorderly process leading to our final announcement.”
New photos of the seven members excluding Hyunjin were then uploaded to CLIO’s Twitter.
Cosmetics brand CLIO has issued a formal statement regarding their model Stray Kids.
On February 28, CLIO made an announcement about Stray Kids following the recent allegations of school violence made against Hyunjin. The company also deleted all photos of Stray Kids, who were announced as the new face of CLIO earlier this year, from their official platforms.
CLIO’s full statement is as follows:
We are making an announcement for the customers who love CLIO.
First, we apologize for the delay in making a public response to the recent controversy involving one of the members of CLIO’s model Stray Kids.
Following this controversy, our company immediately halted all promotional activities involving this model. After hearing from the model’s agency that it would take some more time for them to investigate and reveal the precise facts, we also made requests to our domestic business partners that they cease using this content and halt all promotions linked to the model.
However, we already provided our overseas distributors with content related to this model a long time ago, and though our company continuously requested that they cease using it following this incident, a number of our overseas distributors were not able to put this into effect due to their local circumstances. These overseas distributors publicly released the model’s content together with their scheduled promotions, and we have still not received any plans to change their upcoming scheduled promotions.
We sincerely apologize to the customers who felt uncomfortable because we were unable to respond quickly and take swift action in this situation. At the moment, we are currently still in the midst of discussions regarding future plans for the model. Our company is in the process of speaking closely to all involved parties, and we are doing our best so that we can respond wisely to the current situation. Following our final agreement, we plan to proceed with our promotional activities accordingly.
At the moment, with the exception of a number of overseas distributors, all content involving our model Stray Kids that was uploaded before this current issue has now been deleted.
We will work hard in the future to pay more attention to our customers’ feelings and to listen more carefully to your voices.