May Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from April 23 to May 23.

BTS topped the list for May with a brand reputation index of 12,309,891. High-ranking phrases in the group’s keyword analysis included “Butter,” “Billboard,” and “ARMY,” while their highest-ranking related terms included “surpass,” “release,” and “release.” BTS’s positivity-negativity analysis also revealed a score of 70.36 percent positive reactions.

Brave Girls took second place in the rankings with a brand reputation index of 4,894,908, while BLACKPINK came in third with a total score of 3,447,439 for May.

Check out the top 30 for this month below!

  1. BTS
  2. Brave Girls
  3. BLACKPINK
  4. Oh My Girl
  5. STAYC
  6. Highlight
  7. NCT
  8. ITZY
  9. SEVENTEEN
  10. aespa
  11. TWICE
  12. EXO
  13. Apink
  14. BTOB
  15. LABOUM
  16. APRIL
  17. THE BOYZ
  18. Girls’ Generation
  19. ASTRO
  20. MAMAMOO
  21. Stray Kids
  22. NU’EST
  23. SHINee
  24. ENHYPEN
  25. ATEEZ
  26. Red Velvet
  27. WJSN
  28. HOT ISSUE
  29. 2PM
  30. TXT

Source (1)


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