Outsourced Company Apologizes For Plagiarized Design Used In NCT 127’s Concept Photo
The design company in charge of the artwork on NCT 127’s recent concept photos has apologized for taking from someone else’s work without permission.
On August 24, American rock band Downtown Boys pointed out that a poster prop used for NCT 127’s concept photo had been designed just like one of their own posters from 2016.
— Downtown Boys (@DowntownBoys) August 24, 2021
The next day, the company that was tasked with designing the props took to their social media platform to apologize.
The company wrote, “We apologize to Downtown Boys and their graphic designer for modifying and using their poster without permission.”
They explained, “When we were commissioned the art design for the group’s content, we thought of placing various artwork images on the walls for the concept of a room decorated by university students. The company’s designer employee, who had been a fan of Downtown Boys, knew about the existence of the original graphic. They thought that it would fit the mood of the photo when used as a background prop for the project. Through the modification process, they thought the graphic would take the form of a homage. But ultimately, it has caused damage to Downtown Boys and the original graphic designer’s artwork.”
The company also apologized to SM Entertainment and NCT 127 for the damage caused, adding, “In the future, we will thoroughly inspect our work prior to release to prevent something like this from occurring again. Once again, we bow our heads in apology to everyone.”
NCT 127 returns with their upcoming full-length album “STICKER” on September 17. Check out the teasers here!