Watch: SHINee's Key Is Caught In A "BAD LOVE" In Avant-Garde Solo Comeback MV

Updated September 27 KST:

SHINee member Key’s first solo mini album “BAD LOVE” is out!

The title track of the same name is a retro pop dance track with powerful synth sounds. The lyrics portray the tragic situation of someone who has chosen a nightmarish love that ends up ruining them. Key personally took part in coming up with the album’s concept and styling, creating one that reflects Key’s unique style.

Watch the “BAD LOVE” music video below!

Updated September 26 KST:

SHINee’s Key has shared a second music video teaser for his upcoming title track “BAD LOVE”!

Updated September 25 KST: 

SHINee’s Key has dropped the first MV teaser for his upcoming title track, “BAD LOVE”!

Updated September 21 KST: 

SHINee’s Key has shared some details about the physical version of his new solo album, “BAD LOVE.”

He has also announced he will be holding a Beyond LIVE concert titled “GROKS IN THE KEYLAND” on September 26 at 3 p.m. KST.

Beyond LIVE – KEY : ‘GROKS IN THE KEYLAND’

➫ 2021.09.26 SUN 3PM (KST)#KEY #키#샤이니 #SHINee#SHINee_WORLD#Beyond_LIVE_KEY_GROKS_IN_THE_KEYLAND pic.twitter.com/7RkiuAbd7E

— SHINee (@SHINee) September 20, 2021

Updated September 19 KST:

SHINee’s Key has released another set of teaser photos for his upcoming return with “BAD LOVE”!

Updated September 18 KST: 

SHINee’s Key has unveiled another set of teaser photos for “BAD LOVE”!

Updated September 17 KST: 

SHINee’s Key has released more teaser photos for his solo album “BAD LOVE”!

Updated September 16 KST:

SHINee’s Key has shared a third set of teaser photos for his upcoming return with “BAD LOVE”!

Updated September 15 KST:

SHINee’s Key has shared a playful new set of teaser photos for his upcoming comeback with “BAD LOVE”!

Updated September 14 KST: 

SHINee’s Key has dropped the first set of concept photos and his first mood sampler for “BAD LOVE”!

Updated September 13 KST:

SHINee’s Key has released a fun schedule poster and intro clip for his upcoming solo comeback with “BAD LOVE”!

KEY 키 The 1st Mini Album ‘BAD LOVE’
Intro

Album Release ➫ 2021.09.27 6PM (KST)#KEY #키 #SHINee #샤이니#BADLOVE #KEY_BADLOVE pic.twitter.com/pddwEqOgNS

— SHINee (@SHINee) September 12, 2021

Original Article:

Mark your calendars for SHINee’s Key’s return!

On September 6 at midnight KST, Key officially announced the date and details for his upcoming solo comeback.

Key will be returning with his first solo mini album “BAD LOVE” on September 27 at 6 p.m. KST—and he also dropped an intriguing first teaser for the upcoming album.

Last week, Key dropped the pre-release track “Hate that…” featuring Girls’ Generation‘s Taeyeon ahead of his upcoming solo comeback. Check out the music video for the song here!

Are you excited for Key’s solo return? What kind of music would you like to see from him? Share your thoughts with us in the comments, and stay tuned for updates!

In the meantime, watch Key in his drama “The Guardian” with subtitles below:

Watch Now