September Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 25 to September 25.

BTS held onto their spot at the top of the list with a brand reputation index of 13,793,731, marking a 17.35 percent rise in their score since August.

Meanwhile, trot singer Im Young Woong came in at a close second with a brand reputation index of 13,279,255, marking an 18.44 percent in his score since last month.

BLACKPINK rose to third place in this month’s rankings after seeing an impressive 207.05 percent increase in their brand reputation index since August. The group’s total score came out to 13,185,842.

Lee Chan Won maintained his position at fourth place with a brand reputation index of 7,406,788, marking a 20.79 percent increase in his score.

Finally, NCT rounded out the top five for the month after enjoying a staggering 309.06 percent rise in their brand reputation index since August. The group’s total score came out to 6,024,589 for September.

Check out the top 30 for this month below!

  1. BTS
  2. Im Young Woong
  3. BLACKPINK
  4. Lee Chan Won
  5. NCT
  6. IU
  7. Young Tak
  8. Kang Daniel
  9. Lee Hi
  10. Lee Mujin
  11. Jung Dong Won
  12. BLACKPINK’s Lisa
  13. Jang Min Ho
  14. aespa
  15. Red Velvet
  16. STAYC
  17. SEVENTEEN
  18. Girls’ Generation’s Taeyeon
  19. Song Ga In
  20. Lee Seung Gi
  21. Kim Hee Jae
  22. Jessi
  23. Red Velvet’s Joy
  24. Oh My Girl
  25. Somi
  26. TWICE
  27. Brave Girls
  28. Lee Seung Yoon
  29. HyunA
  30. EXO

Source (1)


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