September Singer Brand Reputation Rankings Announced

Sep 25, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 25 to September 25.

BTS held onto their spot at the top of the list with a brand reputation index of 13,793,731, marking a 17.35 percent rise in their score since August.

Meanwhile, trot singer Im Young Woong came in at a close second with a brand reputation index of 13,279,255, marking an 18.44 percent in his score since last month.

BLACKPINK rose to third place in this month’s rankings after seeing an impressive 207.05 percent increase in their brand reputation index since August. The group’s total score came out to 13,185,842.

Lee Chan Won maintained his position at fourth place with a brand reputation index of 7,406,788, marking a 20.79 percent increase in his score.

Finally, NCT rounded out the top five for the month after enjoying a staggering 309.06 percent rise in their brand reputation index since August. The group’s total score came out to 6,024,589 for September.

Check out the top 30 for this month below!