NCT’s Jaehyun Becomes 1st Celeb Ever To Stream Prada’s Runway Show Live
On September 24 at 10 p.m. KST, Jaehyun streamed Prada’s runway show for Milan Fashion Week live on his individual Instagram account—making him the very first celebrity in the history of the Italian luxury fashion house to stream a Prada show live through social media.
A representative of Prada remarked, “Jaehyun is one of the K-pop artists that is receiving the most attention at the moment, and because we thought his luxurious image fit well with the image of our brand, we ended up carrying out this [livestream] project together.”
Notably, Prada’s Spring/Summer 2022 collection was presented through two simultaneous live runway shows that took place in Milan and Shanghai at the same time.
Meanwhile, Jaehyun recently made a comeback with NCT 127’s new studio album “Sticker,” which has since become both the group’s first “double million-seller” album and their first album to enter the top 40 of the United Kingdom’s Official Albums Chart this week.