Lee Hyori Confirmed To Host 2021 Mnet Asian Music Awards
Lee Hyori will be the first female host of the Mnet Asian Music Awards!
On October 13, it was announced that Lee Hyori would be hosting the 2021 Mnet Asian Music Awards (2021 MAMA). Previous hosts of the Mnet Asian Music Awards have included Song Joong Ki, Lee Seung Gi, Song Seung Heon, PSY, Lee Byung Hun, Park Bo Gum, and Jung Hae In.
A representative from Mnet stated, “With the concept of ‘MAKE SOME NOISE,’ 2021 MAMA intends to show the world the renewed and upgraded power of music to respect the value of difference and break through prejudices. We cast Lee Hyori as the host because we felt that she embodied the values that we wanted to embrace for this year’s MAMA.”
Lee Hyori debuted as the leader of the popular girl group Fin.K.L in 1998 before going on to a successful career as a solo dance singer in the early 2000s. During her rise as a solo singer, she was also active on several variety shows as a panelist and MC. In 2015, she took a step back from entertainment industry activities. From 2017 to 2021, she starred in variety shows like “Hyori’s Homestay,” where she showcased her married life with musician Lee Sang Soon on Jeju Island, and “How Do You Play?”, where she joined project groups like SSAK3 and Refund Sisters.
Kim Hyun Soo, CJ ENM’s director of music content, who is in charge of the MAMA ceremonies, stated, “2021 MAMA will be a place for artists and fans to communicate through each other’s voices. The hundreds of thousands of voices of fans are all different, but no matter where they are, they can come together as one through K-pop. The music we need most is the harmonization of fans all over the world.”
In order to take into account the global impact of K-pop, 2021 MAMA will include for the first time data from the streaming platform Apple Music, in addition to the data from Gaon, Twitter, and YouTube that had been included in previous years.
2021 MAMA, which is usually hosted in different locations in Asia every year, will be held in Korea due to the ongoing COVID-19 pandemic. Like 2020 MAMA, 2021 MAMA will be held at CJ ENM’s Contents World in Paju City in Gyeonggi Province. It is scheduled to take place on December 11.