October Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from September 30 to October 29.

BTS topped this month’s list with a brand reputation index of 6,927,239. High-ranking phrases in the group’s keyword analysis included “concert,” “military,” and “ARMY,” while their highest-ranking related terms included “recognize,” “collaborate,” and “sing passionately.” BTS’s positivity-negativity analysis also revealed a score of 68.20 percent positive reactions.

aespa took second place in the rankings with a brand reputation index of 5,122,971, while BLACKPINK came in third with a total score of 4,352,159. Finally, NCT and SEVENTEEN rounded out the top five for October at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS
  2. aespa
  3. BLACKPINK
  4. NCT
  5. SEVENTEEN
  6. TWICE
  7. Lovelyz
  8. Oh My Girl
  9. EXO
  10. STAYC
  11. THE BOYZ
  12. Highlight
  13. Girls’ Generation
  14. Red Velvet
  15. MONSTA X
  16. fromis_9
  17. Super Junior
  18. SHINee
  19. BIGBANG
  20. ASTRO
  21. ENHYPEN
  22. Brave Girls
  23. BTOB
  24. Stray Kids
  25. Apink
  26. TXT
  27. INFINITE
  28. MAMAMOO
  29. Weeekly
  30. WJSN

Source (1)


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