December Girl Group Brand Reputation Rankings Announced

Dec 12, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from November 12 to December 12.

BLACKPINK maintained their position at the top of the list with a brand reputation index of 5,183,270, marking an 11.29 percent increase in their score since November. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Lisa,” and “COVID-19,” while their highest-ranking related terms included “record,” “surpass,” and “diagnose.” BLACKPINK’s positivity-negativity analysis revealed a score of 78.01 percent positive reactions.

TWICE rose to second place in the rankings with a brand reputation index of 3,516,318, marking a 21.83 percent rise in their score since last month.

aespa took third place for December with a brand reputation index of 2,751,833, while Red Velvet and Apink rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!