January Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from December 15, 2021 to January 15, 2022.

2PM’s Lee Junho topped this month’s list with a brand reputation index of 7,425,507, marking a 39.07 percent increase in his score since last month. High-ranking phrases in his keyword analysis included “The Red Sleeve,” “My House,” and “[MBC] Music Festival,” while his highest-ranking related terms included “award,” “thankful,” and “consistent.” Lee Junho’s positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.

Meanwhile, BTS’s Jimin held onto his spot at second place with a brand reputation index of 7,170,347 for January.

Finally, Wanna One’s Kang Daniel took third place for the month with a brand reputation index of 5,357,592. This month marked the first time in years that Kang Daniel was included in the boy group member rankings, due to Wanna One’s recent reunion at the 2021 Mnet Asian Music Awards.

Check out the top 30 for this month below!

  1. 2PM’s Lee Junho
  2. BTS’s Jimin
  3. Wanna One’s Kang Daniel
  4. BTS’s Jin
  5. ASTRO’s Cha Eun Woo
  6. BTS’s Jungkook
  7. Wanna One’s Kim Jae Hwan
  8. BTS’ Suga
  9. 2PM’s Chansung
  10. BTS’s V
  11. BTS’s RM
  12. BIGBANG’s G-Dragon
  13. VERIVERY’s Minchan
  14. BTS’s J-Hope
  15. SF9’s Rowoon
  16. Super Junior’s Kim Heechul
  17. Wanna One’s Park Ji Hoon
  18. Super Junior’s Kyuhyun
  19. WINNER’s Song Mino
  20. NCT’s Jaehyun
  21. Super Junior’s Choi Siwon
  22. SHINee’s Onew
  23. NCT’s Jungwoo
  24. SHINee’s Key
  25. NCT’s Mark
  26. NCT’s Doyoung
  27. SHINee’s Minho
  28. Wanna One’s and NU’EST’s Minhyun
  29. TVXQ’s Changmin
  30. NCT’s Taeyong

Watch Lee Junho’s award-winning performance in his hit drama “The Red Sleeve” with subtitles here…

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…and watch him host the 2021 MBC Music Festival below!

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